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A diamond in the rough. Worth your time!


A company that I recently have been working with has had a profound impact in the quality of my products. They have entertained my requests for samples, answered a multitude of questions, every experience was very reassuring and they have earned my full confidence. I introduce to you, Worth Company. Over the last three years I have been fortunate enough to learn about Lure companies through word of mouth. I would call one company and they would point me in the direction of another and that company would give me a name of someone at another business then presto things would come out better than I hoped. This has happened more than a couple times and each time I’m greeted by truly gracious hosts that are more teacher than salesman and happy to talk me through their process, take the time to not just tell me about what they offer but teach me about what they do and why. Allyssa of Worth company, called me after a couple of orders for a survey to which I agreed. Her questions of 1 being not satisfied and 5 being very satisfied were pointed as she didn’t want to take up a lot of my time. At the end of the conversation Allyssa asked if there was anything else they could do for me, I replied “no”. Then I asked if I could do something for them. I explained that I make custom lures and compete all year long, that I wear a jersey with my logo and would be happy to add them to my uniform in order to help raise awareness and speak to their customer service and outstanding products. So it is my great pleasure to announce that Worth company will be joining the Stradling Custom team. I’m eager to see how our relationship grows and all the great products we can bring to you. Next time you find yourself looking for split rings, spinner bait blades,beads, swivels or wire forms, look them up or give me a call, you’ll be glad you did!

Godspeed friends

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